Names are very important and knowing how to generate a catchy business name for a truck business is a key factor that determines success in the trucking business, and the trucking business by all indications, have very stiff competition. The success of a trucking business will depend therefore, on how strong the client base is or will be, and since there are already well established truck businesses out there, it is your catchy business name, as a new or emerging truck business owner, that will attract your first clients, so knowing how to generate a catchy business name for your truck business, will account for the eventual success of your business.
According to reports, in the US alone in 2017, the trucking industry generated about $ 700 billion, with many established and upcoming trucking businesses taking the lead in generating such huge amount and the figures has even grown more since after the reports were first released. So as a new truck business owner, your name is what will catch the attention of clients, if you want to take your slice of this wealth, as part of helping you to run a successful truck business, which is why we want to focus on the subject of how you can generate a catchy name for your truck business.
In this practical guide, we will be looking at the steps you will have to take to generate a catchy business name for your truck business, as your name in the long run will determine how successful or otherwise your trucking business will be. We have broken down the process, as each of the processes or a combination of some will help you to generate the catchy name. So for this purpose, we will be looking at the following ways on how to generate a catchy business for your truck business.
- Through your niche
- Use your business goals
- By understanding your business structure
- Brainstorm with others
- Use your personal/travel experience
- Use locations
- Use popular names
- Use abbreviations
- Avoid common names
- Use name generator software
- THROUGH YOUR NICHE
In trying to generate a catchy name for your truck business, you should be able to understand your niche of your trucking business, and be creative by using the niche to generate a name. A better understanding of the niche, will guide you through the process of coming up with a name.
There are different types of trucking businesses, for instance, those who transport oil, water, physical goods or livestock’s, etc., so while coming up with a catchy name, it will be great if you can capture the type of goods you will be transporting as part of the name. For example, if your niche is oil transportation, you can come up with a name like, the “Oil transportation company”.
As we have stated earlier, the trucking business sector is very competitive and your first clients that will bring the first deals to you, will be those who got attracted to your business by its name. For instance, if your niche is transportation of consumer goods, you can use the niche as the name. For example, Home goods freighters or Fast goods freighters as your business name. So understanding your niche can help you in generating a catchy name for your truck business.
- USE YOUR BUSINESS GOALS
Do you have an understanding or know your business goals? Knowing and understanding your business goals, can be a step in the right direction in your bid to generate a catchy business name for your truck business. The name or goal you decide for your business, can be such that can capture the essence of your business. For example, the goal of your business may be to deliver fast and efficient service, you can choose the name of fast truckers as the name of the business. More so, at the time you decided to start your truck business, you should have already known the direction the business will be heading, so an understanding of this can play an important role in the process of coming up with a catchy name for your truck business, as you can capture the essence of the business goal as part of the name of your truck business.
- BY UNDERSTANDING YOUR BUSINESS STRUCTURE
Closely related to understanding your business goals is the understanding of the legal structure of your business. Your business may be a limited liability company or sole proprietorship, the legal structure can be utilised in generating a catchy name for your truck business. For example, if the legal structure of your business is LLC, you can decide to choose the name “LLC Trucking Company”, or the LLC goods Freighters. Coming up with a catchy name for your truck business is a creative process, so your ability to think through the type of services you provide, can help you use the legal structure of your company to come up with a catchy name.
- BRAINSTORM WITH OTHERS
There are no doubt that two good heads are always better than one. So in the process of trying to come up with a catchy name for your truck business, it can then become important to utilise the mental power of your close friends or associates, by brainstorming with them to come up with a name that will be catchy and suitable for your business. The brainstorming session will enable you to tap into and harness the mental thought process of others to come up with the name.
The common rule of brainstorming states that no idea should be shut down, while the brainstorming session is still on, so you should write down all names, and afterwards begin to trim them down, till you are left with just two names, at this stage, you can then choose the best option. So the brainstorming session, should not end with just the coming up of the names, the process should also include the brainstorming on the names that were already generated, till the best option is chosen.
- USE YOUR PERSONAL/TRAVEL EXPERIENCE
Your personal or travel experiences can be a great ally in the process of generating a catchy business name for your trucking business. As an intending or already existing truck business owner, chances are that you would have had some personal or travel experiences, so it will be great if you can use the experiences to come up with a name. This can range from the places you have visited to the lessons you have learnt from those experiences. For instance, you might have had an experience, where the goods you ordered were delivered on time as promised, or you were satisfied with a particular delivery experience. You can use such experience to generate a catchy business name for your truck business. For example, you can name your truck business “24 hours trucking company” or Fast delivery Truckers.
- USE LOCATIONS
You can use a location to generate a catchy business name for your truck business. When it comes to location, there are many options available to you, as such, you should not be limited to just the state or country where you are operating from. For instance you can decide to name your truck business the “truck experts of New York” or Texas Trucking Company, notwithstanding if the locations are your primary place of operations.
- USE POPULAR NAMES
There are many popular names in all spheres of live, ranging from celebrities, to companies, to products or even football clubs, you can adopt any of them in coming up with a catchy name for your truck business. It is very important however, to do a simple search before choosing a popular name, to find out if there are any trademarks or copyrights associated with such popular names, as you might not be allowed by law, to use a trademarked name as a name of your business in almost every country.
But taking advantage of a popular name, as the name of the truck business, might help your business to build up easy appeal with the public and prospective clients. For instance, American pie is a very popular name, you may decide to name your truck business as the American Pie Truck LLC”. But as we have already stated, please ensure that you have the legal rights to use a popular name, so as to avoid your company getting sued for infringements.
- USE ABBREVIATIONS
In understanding how to generate a catchy business name for your truck business, you can become more creative and take advantage of using the power of abbreviations. Using abbreviations, can help you to combine names of either your business name, family, state, niche of business or anything in between to come up with a catchy name. For example if the name of your business is MODE Goods Limited operating in the city of New York, you can be as creative as you can and come up with the following names. MDNY Trucks Limited or MDG Limited. Your only limitation is your imagination, so use the power of your imagination to create as many abbreviations as possible, and go with the one that is very catchy.
- AVOID COMMON NAMES
There is a great difference between common names and popular names, so when generating a catchy name for your truck business, try as much as you can to avoid common names. Some names may be popular but not common, so you should be able to differentiate the thin-line between common and popular names. As commonality can easily be associated with your name, and this will make you lose a great deal of prospective clients, as they will easily associate the commonality with your name with failure or a company not to do business with, no matter the expertise your business provides.
You should always remember that it is the name of your business that will attract your first clients before your expertise will retain them, so it is very important that the get the first process right, which is generating a catchy name, so don’t choose a name that will make clients not to look at your name the second time, simply because the name is too common.
- USE NAME GENERATOR SOFTWARE
There are many tools, particularly software’s that can be used to generate a catchy name for your truck business. You may decide to use the software to generate a name if you have followed the above steps, and were still not able to come up with a name that is catchy or satisfactory enough. Using the software will help simplify the process of generating a name, but using the software, may mean that the name will possibly not have the personal touch, the name would have gotten, if you followed the process of generating the name yourself. But the aim of software’s are to make our lives easier and simpler, so why not take advantage of this and get a catchy name and get your truck business up and running in no time.
Below are lists of already existing catchy names for some truck business owners, we included the list of names here not for you to copy them, but rather, for it to serve as a guide to you, so you can have a better understanding of different truck name ideas, and use the idea of the names to come with one for your truck business.
- Terry Granville Truck Service Inc.
- Green Transportation Inc.
- John – Bull Freight
- PWD Transport, Inc.
- Smiles Transportation Co.
- Rooney Donald Transportation Services
- Alaska Transportation
- Obama Integrated Logistics
- Tony Enterprises, Inc.
- UBS Freight System, Inc
- United Parcel Service
- FedEx Ground
- Schneider National
- Roadway Express, Inc.
- Yellow Transportation Inc.
- FedEx Freight
- Hunt Transport, Inc.
- Swift Transportation Co.
- FFE Transportation Services
- Overnite Transportation
- Ryder Integrated Logistics
- Werner Enterprises, Inc.
- ABF Freight System, Inc.
- United Van Lines, Inc.
- USF Holland, Holland, Mich
- Penske Logistics, Inc.
- Watkins Motor Lines, Inc.
- Allied Systems, Ltd.
- Estes Express Lines
- Xpress Ent
- Go Movers
- National Carrier Inc.
- Secure Logistics
- First-Choice Shippers
- Smart Packers
- Northern Express Inc.
- Ninety Nine Express
- Ezi Movers
- HighTouch Moving Inc.
- A-1 Logistics
In the trucking business world, having a catchy business name can stand you out, and you can make the name short and simple. The name you choose for your truck business should be able to convey the message of your brand, by communicating with your customers in a language they understand, which in most cases should be service and efficiency.
Trucking businesses are very important in that they help to transport goods from one part of the world to the other, so each truck business owner, is always ensuring that their business remains top of minds. But who will remember to do business with a trucking company they cannot pronounce or remember their name?
It used to be a tough and herculean task to generate a catchy name for a truck business, but the information we have provided in this practical guide, would no doubt made the process easy.
Your ability to take advantage of this steps we have outlined above will determine how successful or otherwise, your trucking business will become. Are you willing to go through with the process? Do you have the determination to make your business a success? Prove it with your actions.
What are your thoughts with regards to this practical guide and do you have any business idea you want us to write about? Let us know in the comment section.